Yadestiny Treasure Chest
Yadestiny Treasure Chest (YTC) is a nonprofit that aims at changing the dialogue around clothing donation. The mission of this organization is to help the children realize that clothes that have a past can also be worn with pride. YTC's programs educate children on how to sew and customize their clothing to fit their style and personal brand.
YTC was founded in 2010 by Karyne Tinord and after 10 years of service, growth and change, it required a brand redesign that better reflected its vision and audience. For the 10th anniversary, I was asked to re-brand the logo, design marketing material, posters and template official documents.
The two themes I married were "journey" and "customizable fashion". Treasure maps use the compass to indicate directionality and the cross to represent a destination (Ya-Destiny). The dotted lines seen on the maps represent a journey but also resemble sewing patterns.
These clothes are like treasure - they have a history, they have stories, they have a journey and a destination. More importantly, they mean something different to every person who finds them.